See how a powerful CRM tool is boosting solar sector efficiency

Thu, 2017-12-28 12:04 -- SCC India Staff

Solar sector

What is the role of customer relationship management (CRM)? Even in the field of IT, why is a CRM tool thought to be indispensable? The answer I think is quite obvious – with CRM, there is no better way to build a strong business relationship with the existing clients and potential leads.

A project goes through three main processes – design, deployment and operations. If any of these are done manually, it would take truckload of time, and even then, the results would be nowhere near perfect with all the errors that would be accounted for. You need a software to first design the system that you would be working with. Next, you would need a task management system that works in real time so as to coordinate and support each and every action, as well as effectively manage all operations. And of course, even as we see things from the utility point of view, which is in terms of money, a business would need an IT system at its core to smartly push it in the right direction.

Therefore anyone who owns a business, however small or big, would know that the growth of a venture is only as good as one can maintain healthy relationships with each and every client of theirs. CRM, therefore, is the absolute key to the success of a business - any business - and the core element of any business model.

How really does the concept of ESolarCRM work?
As is IT important, so is the part that deals specifically with CRM. And India’s very first-of-its-kind ‘ESolarCRM’ has proven it time and again. As far as the role of any CRM goes, it is to make the overall process of business management an easy and seamless one. And the only way to get it done is by having control over every running subsystem in a business, and make them all run in a well coordinated manner. That is exactly how ESolarCRM work too.

Starting with providing a business with a strong project management system, ESolarCRM ensures that no time ever gets wasted in manually scheduling tasks or tracking a project’s progress, or keeping a track of project timeline. Then the installation module is to provide for a direct link of communication between the installation manager, the project manager, and everyone else involved to curb any communication problems right at the root.

With stock management, the CRM works hand-in-hand with the stock manager to never worry about mishandling any product delivery or going out-of-stock without any prior notification. CRM is also well equipped to give sales support to the client businesses by aiding in lead generation and designing elaborate sales reports. Lead generation is important, but without a proper classification, one risks losing perspective on how large or small would the sales funnel be getting. In other words, a proper lead classification is necessary to know exactly how many cold leads, hot leads, and potential leads a business has, in addition to al the new or confirmed leads a business can count on.

Similarly, keeping a track of how many people were contacted, how many of them responded, and how effective was the sales strategy to convert these contacts into confirmed leads, is what sales report is about. It is owing to a well formed report, that a solar company would be able to track their overall progress, pinpoint exactly where they could have gone wrong, and effectively remedy the situation to boost further performance.