According to a study by the Hyderabad Metropolitan Development Authority (HMDA), the total vehicular traffic will increase threefold in Hyderabad and urban areas connected with the metropolitan area in the coming years. To solve this growing concern, Ford and HMDA have signed an MoU to assess the feasibility of a common digital mobility solution for commuters in Hyderabad. Ford will collaborate and work with the city authorities to analyse Hyderabad’s existing transportation system. Ford will then work with HDMA to design tech-based mobility solutions to improve the commuter experience. It will optimise efficiency for transport operators and reduce congestion.
MA & UD Minister KT Rama Rao said that Hyderabad has a significant advantage due to its excellent infrastructure and connectivity. “This MoU with Ford Motor Company would further it and make commute within the city more convenient for all,” he said.
Collaborating with HMDA, Ford will engage with the relevant stakeholders and explore solutions in areas like digital cashless one-time payments, mobile-based ticketing and smart card payments for passengers transiting through different modes of transport.
Technology-aided solutions can enable commuters to spend less time when switching between various modes of transport, improve predictability and thereby reduce gridlocks.